Frustrated with creativity being guided and dumbed down by corporate officers who don’t understand or care to understand Street Wear/ Urban fashion and the real mentality behind it, I finally took matters in my own hands and created and founded the LDG brand.
The purpose of LDG is to deliver a brand that is not controlled by guidelines and money but by fashion, creativity and consumer awareness. LDG seeks stylistic freedom and aims to produce quality product with thought. Fashion is inspired by the Times and it is imperative that Street wear/ Urban fashion be constructed to relate to the new generation.